What Is EPS or Expanded Polystyrene

EPS (Expanded Polystyrene) or as many know by The Dow Chemical Companys trademarked name, STYROFOAM, is an extremely lightweight product that is made of expanded polystyrene beads. Originally discovered by Eduard Simon in 1839 in Germany by accident, EPS foam is more than 95% air and only about 5% plastic. Small solid plastic particles of polystyrene are made from the monomer styrene. Polystyrene is normally a solid thermoplastic at room temperature that can be melted at a higher temperature and re-solidified for desired applications. The expanded version of polystyrene is about forty times the volume of the original polystyrene granule. Uses of Polystyrene Polystyrene foams are used for a variety of applications because of its excellent set of properties including good thermal insulation, good damping properties and being extremely light weight. From being used as building materials to white foam packaging, expanded polystyrene has a wide range of end-use applications. In fact, many surfboards now use EPS as the foam core. Building and Construction EPS is inert in nature and therefore does not result in any chemical reactions. Since it will not appeal to any pests, it can be used easily in the construction industry. It is also closed cell, so when used as a core material it will absorb little water and in return, not promote mold or rotting. EPS is durable, strong as well as lightweight and can be used as insulated panel systems for facades, walls, roofs and floors in buildings, as  flotation  material in the construction of marinas and pontoons and as a lightweight fill in road and railway construction. Packaging EPS has shock absorbing properties making it ideal for storing and transporting fragile items such as wines, chemicals, electronic equipment, and pharmaceutical products. Its thermal insulation and moisture resistant properties are perfect for packaging cooked food as well as perishable items such as seafood, fruit, and vegetables. Other Uses EPS can be used in the manufacture of sliders, model planes, and even surfboards because of its positive strength to weight ratio. The strength of EPS along with its shock absorbing properties makes it effective for use in children’s seats and cycling helmets. It is also compression resistant, meaning that EPS is ideal for stacking packaging goods. EPS also has applications in horticulture in seedling trays to promote aeration of the soil. Why Is EPS Advantageous? High thermal insulationResistant to MoistureExtremely durableEasily recyclableVersatile in strengthEasily laminated with epoxy resinManufactured into different shapes, sizes, and compression materialsLightweight and portableHigh shock absorbency characteristicsCompression resistantBranded by printing or adhesive labeling. Drawbacks of EPS Not resistant to organic solventsCannot be used in combination with MPVC hydro-insulation foilsPreviously, EPS was made from Chlorofluorocarbons which damaged the ozone layerFlammable if oil paintedHealth concerns with styrene chemicals seeping into hot beverages or food placed in EPS cups Recycling EPS EPS is completely recyclable as it will become polystyrene plastic when recycled. With the highest recycling rates for any plastic and accounting for a non-substantial portion of municipal waste, expanded polystyrene is an environmentally friendly polymer. The EPS industry encourages recycling of packaging material and many large companies are successfully collecting and recycling the EPS. EPS can be recycled in many different ways such as thermal densification and compression. It can be reused in non-foam applications, lightweight concrete, building products and remolded back into EPS foam. Future of EPS With the considerable number of applications, EPS is being used as a result of its excellent range of properties, the future of the EPS industry is bright. EPS is a cost-effective and friendly polymer best for insulation and packaging purposes.

Throughout History, There Have Been Many Severe Attacks

Throughout history, there have been many severe attacks in the Unites States. On September 11th, 2001, the lives of many citizens and American history had been changed forever. The 9/11 attacks were administered by the Islam Extremist group, Al-Qaeda. These attacks were geared toward the decimation the Twin Towers, the Pentagon, and unsuccessfully towards the White House. The 9/11 attacks are significant to present day change, and to improve security in buildings and airplanes along with other advances. 9/11 was an eye-opener to many Americans and still affects many people to this day. What happened on 9/11? The beginning of everything came from 4 hijacked flights. There were four flights involved in the 9/11 attacks. The†¦show more content†¦After the WTC South Tower burns for 56 minutes, it collapses, killing approximately 600 workers and first responders in the last 10 seconds. At 10:03am, Flight 93 crashes into a field in 1, PA. This city is 20 minutes from Washington D. C. In this flight before they went down, the passengers revolted trying to take the plane back. At 10:28am the North Tower collapses after burning for 102 minutes killing about 1400 people. 34 minutes later, Mayor Rudy Giuliani orders anyone south of Canal Street to evacuate Manhattan. After the events of that morning, everyone is scrambling for the rest of the day. Later on that night, the final event was WTC 7 collapsing from ancillary damage with nobody inside (Huffington Post, 9-11 Research). The planner of the 9/11 attacks was Islamist Extremist Group, Al-Qaeda. This group was developed by Usama bin Laden among others. This group was originally created in the 1980’s to support the war effort in Afghanistan against the Soviets. In around 1989, Al-Qaeda dedicated itself to further going against non-Islamic governments with force and violence. Usama bin Laden was born in Saudi Arabia in 1957 on March 10, 1984. Al-Qaeda has been all over the Middle East fighting Non-Islamic governments. Some of these include, Yemen, New York, Somalia, Egypt, Kenya, And Tanzania are just a few of the places they have had uprising problems with (FBI Archives, The Guardian). 15 of the 19 terrorists were from Saudi Arabia.Show MoreRelatedInvestigation on NyQuil890 Words   |  4 Pagesconsumed more than recommended servings, severe symptoms may occur with an overdose. An overdose on NyQuil can induce general effects on the brain such as a feeling of anxiety, restlessness or nervousness, and perhaps dizziness and drowsiness as well (Busse). However, the two main ingredients of NyQuil, acetaminophen and dextromethorphan, are what induce the more severe effects. Respectively, consumption of large amounts of acetaminophen has been known to cause severe liver damage and other stomach complicationsRead More Rhetorical Analysis of President Roosevelts Pearl Harbor Speech1252 Words   |  6 Pagesnation’s safety. On December 7, 1941 the U.S. naval base was subject to an attack that was one of the greatest military surprises in the history of warfare. On December 8, 1941, the day after the attack was made on Pearl Harbor by Japan, FDR delivered his speech to the Congress of the United States. He explained how the United States was suddenly attacked by the Empire of Japan. He explained how the attacks had to have been planned weeks in advance, but during that time Japan acted as if they wereRead MoreThe Attack on Pearl Harbor Essay1620 Words   |  7 PagesDecember 7, 1941, was one of the worst attacks on the United States in U.S. history. Of that day 2,403 soldiers were killed in action, 1,178 were wounded in action. Numerous U.S. armed forces personnel were misjudged, which allowed the Japanese to carry out this terrible attack. Not only did the Japanese hit the U.S. where they knew it would hurt the most, but it crippled the United States’ entire Pacific Fleet. â€Å"Yesterday, December 7, 1941, a date which will live in infamy, the United States ofRead MoreEssay Panic Disorder1376 Words   |  6 Pagesdying, or am I just crazy? If you are crazy, then so are 2.4 million other people in the United States. Panic disorder, one of many anxiety disorders, is a serious and potentially debilitating illness. This illness is treatable, however, only one-third of those who suffer will actually be treated. What is panic disorder? Panic disorder is characterized by panic attacks, which are periods of intense fear, or discomfort, in which four or more of the following symptoms develop abruptly and reachRead MoreIrrational Fears: Agoraphobia Essay1305 Words   |  6 Pagespsychological disorders are abnormalities of the mind that result in persistent behavior patterns that can have an impact on daily tasks and life in general. There are many different groups of psychological disorders, one of those being anxiety disorders, which King (2013) states features motor tension, hyperactivity, and apprehensive expectations and thoughts (p. 448). There are also many subgroups of anxiety disorders, including phobic disorders, in which agoraphobia is included in. AgoraphobiaRead MoreThe Medical Description Of Asthma1376 Words   |  6 PagesBC. The history of the discovery of asthma as a serious respiratory disorder came to light in 400 BC, and Hippocrates first used the term ‘Asthmaâ₠¬â„¢ in his book ‘Corpus Hippocraticum’ where he also specified a definition for the medical term. I personally chose to study this disease because I have personally seen this condition present in many people from the evidence of their inhalers, and studies show that asthma rates are continuing to rise each day for a number of theories. Experts have classifiedRead MoreThe 2016 Olympic Games1576 Words   |  7 PagesPaulo, Salvador, Belo Horizonte and Brasilia from August the 3rd to through to the 20th. In July, the Brazilian police arrested and detained 12 people who were suspected of planning an ISIS – inspired attack. There has not been any public disclosure about a credible plot on the Olympic games. Throughout the duration of the Olympic games the Ministry of Defence, the Ministry of Justice and Rio de Janeiro s State public security forces will implement a combined security strategy with the support of roughlyRead MoreAir Pollution Essay1335 Words   |  6 Pagesour health at risk. It causes various negative effects to our body that in worst cases leads to death. Air pollution affects our health in multiple ways; as it varies from minimal to serious problems. The air pollutants have negative effects on our cardiovascular system, causing many fatalities as well as diseases to those specifically in China. People can protect themselves from the suffrage of cardiovascular diseases by being cautious with what they are surrounded by. With the rapid industrializationRead MoreEssay The War on Terrorism1599 Words   |  7 Pages The war on terrorisms nbsp;nbsp;nbsp;nbsp;nbsp;The war on terrorisms has had many lost souls, this war has been the most expensive war is history and not a lot of countries are in favor of it. Because of the terror attacks on September 11, the president of the United States George W Bush and his government has spent hundreds of billions of dollars trying to protect their county and finding terrorist on other countries. (Picture 1) Terrorism is the affected, use of violence to bring forthRead MoreThe Film Reign Over Me1097 Words   |  5 Pages The film Reign Over Me, directed by Mike Binder, tells a story of a man’s struggle after the loss of his wife and three daughters in the September 11th terrorist attack three years earlier. No one is there for Charlie Fineman [Adam Sandler] to help understand his recovery until an old college roommate runs into him on the the streets of New York. Alan Johnson [Don Cheadle] is troubled to find that his old roommate doesn’t even recognize him and is in worse shape then he remembered. Charlie

Marketing Audit Of Nike Samples for Students †MyAssignmenthelp.com

Question: Discuss about the Marketing Audit Of Nike organization. Answer: Introduction In todays business environment, each and every business organization needs to createmarketing plan to stay competitive in the industry. When they introduce anything new then they need to take the assistance of tis marketing plan to bring new products and services to marketplace. This report includes differentmarketing aspects about the Nike Organization that was chosen in the previous assessments. Nike is one of the most popular brands that offer a variety of sports shoes and products. The company is planning to diversify its product range with the introduction of new product i.e. Heating Boots. This report includes the mission and vision of Nike Organization. Moreover, marketing audit is conducted by the use of different marketing tools. At the end, a high level marketing plan is prepared in context to new product of Nike Organization. Company description, Mission and Vision Nike is a well-established company that was founded in United States of America in the year 1969. The organization is engaged in designing, manufacturing and developing the footwear, equipment, accessories and services. The major products of Nike are to provide athletic footwear, shoes and equipment (Deng, 2009). The organization is operating its business in various countries such as Japan, China, Europe, India, New Zealand and other emerging markets. The mission statement of this company has developed over the time to accurately show the position of business position. The mission statement of Nike is to bring innovation and inspiration to each and every person in the world. The mission statement of the company indicates the strategic objective of reaching out to the sport shoes and equipment (Dawes, 2009). This CSRs vision statement of the company is to assist Nike and its customers to prosper in a sustainable economy where profit, people and planet are balanced. Now, the organization needs to create and publish a formal vision statement to inform investors and employees about what the business purposes to be in the future in context to the international market for sports shoes and equipment (Datta, Ailawadi, van Heerde, 2013). To attain its mission and vision, Nike is implementing effective strategies and it is going to introduce a new product i.e. Heating Boots. Marketing Audit; Current Marketing Objective and Strategies The current marketing objective of Nike is to focus on offering higher quality products on low prices so that it can gain a significant market share in the industry (Ambat, et al, 2017). To attain this marketing objective, the organization has adopted effective marketing strategies which are given below: Product: Currently, Nike is focusing on sports and athletic shoes and apparel. The products of the company are designed in the factories which are situated nearby the raw material deposits so that they can reduce the costs of production (Chowdhury, 2013). Its current products are focused on Soccer, Tennis, Football, Basketball and other athletic uses. Price: Nike has created its pricing strategy to compete with other brands like Adidas and to offer affordable and quality shoes to the customers. Place: To distribute its products to the final customers, Nike has established more than 20,000 stores all over the world. It provides its products through auxiliaries, licensees and individual (Cwinkler, 2013). Promotion: Promotion is the most important part of companys marketing strategy. It uses different types of online media to promote its products. It includes online ads, commercials and its own website. It is also using brand endorsements to promote its products all over the world. External Environmental Analysis: PESTLE Analysis Political Factors In most of the major markets, stable political conditions offer various opportunities for Nike to grow its business. In addition to this, free trade policies assist the organization in better market penetration in foreign markets. Enhancing government assistance for infrastructure in developing nations provides Nike various opportunities to expand its operations in these markets. Economic Factors There are some developed markets like; United States which are stable that provide Nike a stable growth in these nations. In the high developing nations, the company may have opportunities to enhance its operations. But these markets are threatening Nike by increasing costs of labor. For example, economy of China has threatened the performance of Nike Company (Jain, Haley 2009). Social Factors Today, the people are adopting healthy life style and they prefer to buy the sports shoes and apparel for their Gym and exercise activities. It has improved the business of Nike significantly. Considering the needs of people, this company can implement new product development strategies to fulfill the needs leisure activities products. Technological Factors The competitors of Nike are making investment in research and development activities. Through this, they are adopting new and modern technology that has threatened the performance of Nike in global business environment. Nike can use updated technology to make advancement in its products and services. Legal Factors The company needs to comply with different laws and regulations in different countries. It creates a complexity for the organization. Changes in the employment laws have increased the cost of labor for Nike. This factor offers Nike an opportunity to implement higher standards of employment and labor (Westwood, 2016). Environmental Factors The organization is already engaged in environmental sustainability and corporate social responsibility. By using these programs, the company can attract the people towards its products and services. Marketing Objectives By looking at the above analysis, it can be analyzed that Nike should establish a new marketing objective for future growth. Till now, Nike is operating its business by focusing on the sportswear and sports shoes (Deng, 2009). Under its new marketing objectives, the company will introduce a new product in the market i.e. Heating Boots. The company will establish some marketing objectives for its new products: To develop its customer base by the targeting new audiences for heating boots. To gain a significant profit margin in the first year of introduction of heating boots. To become more popular and trendy with heating boots that will serve the needs of every customer in the market. The company will introduce a new product in the market i.e. Heating Boots for travellers and other people (Sorrel, 2009). Ansoff Matrix Under Ansoff Matrix, the company will focus on two major strategic directions: Product Development From the beginning of its operations, Nike is using product development strategy. The company is continuously introducing new products to compete with rivals. Now also, the company should develop its product range by including Heating Boots for all groups like women, men and children. With this product, the major objective of the Nike will be to keep the feet of people warm in cool environment. So, it will target both senior citizen and young generation as well. In this way, it should add new products to its product portfolio so that it can grab the attention of more customers (Huang, Sarigll, 2014). Diversification Diversification is one of the most important options that Nike can choose for its new marketing objective. The organization will offer its new products in new and emerging markets so that it can enhance its brand presence all over the world. However, it will be risky for the company but it will be good if it works. Thus, the above strategies will assist the organization in approaching the mission and vision of Nike. It will help the organization to bring innovation for each and every person in the world. Marketing Plan: Customer Segments and target market Under this, Nike will identify its targeted customer by the use of different segmentation characteristics. Different characteristics of customers are stated below: Demographic Under this segmentation, Nike will target the customers on the basis of age, gender and income of people. For its Heating Boots, the company will primarily target the customers between the age of 10 and 60. It will manufacture the Heating Boots by targeting both male and females. The customers will be the people who will be able to give worth prices for its new and quality products (Lu, Liu, Rahman, 2017). Geographic The organization will use geographic segmentation to market Heating Boots in nations, cities, regions and populations in different manner. For instance, it will focus on tourists in Europe and Norway. In the winter season, the temperature of both places remains slightly above freezing. Thus, the company will primarily emphasize on the tourist places which are the coolest. Psychographic Under this segmentation, the company targets the people with specific personalities, interest and lifestyles. For its new products, the organization will target the people travels to the cool places for leisure activities. It will supply the Heating Boots during the winter season in America (Sorrel, 2009). Behavioral Under behavioral segmentation, Nike will consider the benefits sought and customer loyalty. The benefit expectations of companys new product are that Nikes products can make the peoples feet warn in the cold environment and winter season. The company seeks to create customer loyalty through its new products. Market Positioning With this new product, Nike will position itself as a premium brand that is going to introduce new and innovative product for the mass population i.e. Heating Boots. It will manufacture this product in an effective way which will fulfill the needs of niche market. The color and brand logo will entice the targeted audiences to purchase this product with the creativeness and confidence. It will create an effective positioning statement that will create a positive image in the mind of customers. Nike will offer Heating Boots which will keep the customers feet warm during their outdoor and leisure activities. In this way, the company will use functional positioning under which it will fulfill the needs or demands of leisure travellers (Peteraf, Gamble, Thompson, 2014). Market Mix for Selected Products For its new products, the company will implement new marketing strategies, which are stated below: Product As mentioned above, Nike is going to introduce its Heating Boots in the market. It will be an innovative and creative product in the footwear industry. The organization will incorporate updated technology in Heating Boots. There will be electric blanket in the boots which will be operating with battery system (Sorrel, 2009). This product will be able to fulfill the needs and demands of customers for heating their foot so that they can enjoy their trip in cold atmosphere. The product will definitely assist the Nike in attaining its mission and vision. Price Because of its exclusive style, design and advertising, Nike utilizes both competitive and skimming pricing. In the beginning, it will use skimmed pricing strategy (Gordon, 2012). As it is an innovative product in global footwear industry so company will give offers and discounts on purchasing of two pair of Heating Boots. Place Nike will offer its new products i.e. Heating Boots through retail outlets. In addition to this it will open its own stores which will sell its new products. By establishing extensive distribution channels, Nike will make efforts to approach more customers (Lu, Liu, Rahman, 2017). Promotion The company will use effective advertising and promotion strategies. It will use both offline and online media for promoting its products. Moreover, it will partner with the tourist agencies so that they can make the people aware about this new product. When the customers will contact these agencies, they can buy the Heating Boots for their trip to cool places (Westwood, 2016). IMC Plan In addition to above marketing strategies, the Nike will create an Integrated Marketing Communications (IMC) plan to communicate its brand message to the targeted customers. The company wants to state that we consider the health needs of our customers at the center of what we do. To advertise its Heating Boots, the company will use different media channels which are discussed below: Media Channel Benefits Social Media Nike can promote its new products on social media platforms such as Facebook Instagram Twitter as most of the people are active on internet. Television Television is the easily approachable media that can cover mass population. It is cost effective mode of advertising (Fine, 2017). Print media Nike can post the ads in newspaper and magazines which are read by the people who are not using social media sites. This is an effective way through which company can approach most of the leisure travellers. Events and sponsorships Events and sponsorships are the most effective way to reach the sports lovers and travellers all over the world (Keller, 2010). This IMC plan will assist Nike in approaching a large population all over the world and company can promote its products effectively. Under this IMC plan, the organization will focus on the actions where Heating Boots spread the awareness of the significance of heating blanket in cooling environment and winter season. Conclusion From the above analysis, it can be concluded that Nike is a leading player in the sportswear industry. The company is using effective strategies to market its products among targeted population. The above report includes different marketing aspects about the Nike Organization. The above report concludes that company can increase its customers base and market share by introducing this new products range of Heating Boots. References Ambat, L. M. C., Cabagnot, T. R., Flores, D. J. C., Tiong, R. C. F. (2017). A Study on Designing a Marketing Plan for a Start-Up Business in the Philippines. InAscendens Asia Journal of Multidisciplinary Research Conference Proceedings, 1(2). Chowdhury, P. P. (2013). Key strategies and issues of positioning: A review of past studies. American Academic Scholarly Research Journal, 5(1). Cwinkler. (2013). Nike vs. Adidas: Competitive Advantage, Retrieved from https://storify.com/cwinkler/nike-vs-adidas-competitive-advantage. Datta, H., Ailawadi, K. L., van Heerde, H. J. (2017). How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?.Journal of Marketing,81(3). Dawes, J. (2009). "Brand Loyalty in the UK Sportswear Market." International Journal of Market Research, 51 (1). Deng, T. (2009). Just Done It--- Nikes New Advertising Plan Facing Global Economic Crisis . International Journal of Business and Management , 4(3). Fine, S. H. (2017). Introduction to social marketing. InMarketing the Public Sector(pp. 1-12). UK: Routledge. Gordon, R. (2012) Re-thinking and re-tooling the social marketing mix. Australasian Marketing Journal (AMJ), 20(2). Harry, W. (2012)."Nike loses England rugby shirt deal to Canterbury".Telegraph. London. Huang, R., Sarigll, E. (2014). How brand awareness relates to market outcome, brand equity, and the marketing mix. InFashion Branding and Consumer Behaviors(pp. 113-132). New York: Springer. Jain, S. C., Haley, G. T. (2009).Marketing planning and strategy. US: South-Western Publishing Company. Keller, K. L. (2010). Brand equity management in a multichannel, multimedia retail environment. Journal of Interactive Marketing, 24(2). Lu, X., Liu, H. W., Rahman, M. (2017). The impact of corporate social responsibility on customer loyalty: a case of Nike and Adidas in China.Strategic Change. Peteraf, M., Gamble, J., Thompson Jr, A. (2014). Essentials of strategic management: The quest for competitive advantage. US: McGraw-Hill Education. Sorrel, C. (2009). E-chargeable, Self-Heating Boots Keep Toes Toasty, retrieved from https://www.wired.com/2009/10/rechargeable-self-heating-boots-keep-toes-toasty/. Westwood, J. (2016).How to write a marketing plan. UK: Kogan Page Publishers.

Internet Advertising Essays - Internet Marketing,

Internet Advertising Internet Advertising There are two primary ways to advertise on the Internet: 1.Register your Web site with major search engines so Internet visitors can find you. 2.Place an ad banner for your site on another Web site that has a lot of traffic (viewers). Ad banners allow viewers to link to your site when they click on the banner. Internet Advertising Advantages Relatively cost-effective. The costs can also be independent of the size of the audience. For example, a Web presence will cost the same regardless of how many viewers your site has. (You will, however, need to make sure your Internet Service Provider can handle the volume of viewers you anticipate having.) Advertisers can target specific types of viewers by positioning an ad banner on related Web sites. For example, if you're targeting people seeking information on a specific topic, you can purchase ad space on Web pages that are related to this category in the major search engines (Yahoo, Infoseek, Lycos, WONET - The Women's Online Network, etc.). So, an organic herb farmer selling through mail order might advertise through the organic foods or gourmet cooking category. The indexing structure of these sites allows you to target your audience by geographic location and related interest area. Messages can be timely because editing the content is often easy and instantaneous. Ads on the Internet can be interactive. You can request viewer feedback, take orders or answer questions instantly. Ad banners can run with as much frequency as you choose. The Internet is constantly available! Internet advertisers can potentially reach a global audience. Aside from language barriers, anyone at any location in the world can access information about your products or services. Internet Advertising Disadvantages Internet advertising should not be approached in a vacuum. Instead, it should be one component of a comprehensive Internet Marketing strategy. Although the popularity of the Internet is rising remarkably, it is difficult to gage the impact of advertising on the Internet. The range of costs to advertise on the Internet can vary greatly. It is best to compare a number of highly-frequented sites to determine the best way to spend your advertising dollars.